Kaanela in plain terms
Fairness we hold ourselves to
Almost every brand calls itself fair. We want to prove it — step by step, and we'll show you honestly where we stand today and what we're still working on.
Direct trade
Every bag is a one-of-a-kind piece from La Guajira, sourced through a direct partnership with a local partner in La Guajira.
Fair pay
We source directly on the ground and are committed to fair pay — negotiated as equals, not dictated by the world market.
Binding principles
We follow the ten principles of fair trade (WFTO) and are working toward membership.
Your bag's journey
Woven in La Guajira — one weaver, one bag, no pattern twice.
Sourced through a direct local partnership.
Flown to Switzerland, cleared through customs and checked.
Packed by us and sent to you.
Our ten principles
We hold ourselves to the fair-trade principles of the World Fair Trade Organization:
- Create opportunities for disadvantaged producers
- Transparency and accountability
- Fair trading practices
- Fair payment
- No child labour, no forced labour
- No discrimination, gender equity, freedom of association
- Good working conditions
- Capacity building
- Promote fair trade
- Respect for the environment
What we're still working on
Transparency also means being honest about what's still missing.
- Publish audited pay figures.
- Introduce the weavers with their consent.
- WFTO membership.